How to get high-quality backlinks: Do you want to know how to get high-quality backlinks for your site? Any business that is not building quality backlinks is not set for the next level in its business.
If your business is not building prominence, then the basics are what enable the website to rank higher in the search engine results pages (SERPs).
How to Get High-Quality Backlinks
However, it’s been known that Google’s search algorithm rewards distance, prominence, and relevance. These three are the SEO pillars that impact your search ranking. This article is aimed at showing you a few ways to get high-quality backlinks. Read on for more information.
And while a business can’t always be impactful from a distance, it can work to improve its relevance and prominence. As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and directories.” The bottom line is that every business needs quality, white-hat backlinks. White hat backlinks essentially serve as a vote of confidence from a website and tell Google your website is a trusted resource.
The more votes of confidence your web page has, the more prominent it will be seen to be. And, white hat backlinks are done through ethical means rather than leveraging spam tactics. Yet, obtaining quality backlinks is easier said than done.
Ways to Get High-Quality Backlinks
If you’re looking to build your white-hat backlink strategy, you’re in the right place.
This post will share some proven strategies that work to get backlinks and boost your SEO strategy.
Let’s see them.
- Ask Guest Blog
Guest blogging has proven to be one of the most effective ways to build backlinks. Search for guest blogging opportunities.
Guest blogging enhances your business to build your backlink profile organically when you insert links to your own resources, studies, and works, where applicable and relevant.
Additionally, sites welcome guest blog content publishing as it surfaces new blog post ideas they may not typically cover and adds to their content schedule with little effort on their end.
Search for sites that accept guest post contributions and are relevant to your industry, products, or services.
Also, look for content publishing on sites with higher domain authority, as your backlink will have more mileage with these types of sites.
“Higher domain authority” means a page that has a better probability of ranking in the SERPs. Use Moz’s free Link Explorer tool to check a website’s Domain Authority.
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Ask Your Partners/Distributors/Suppliers
If you are in partnership with a business or are a preferred vendor or supplier, ask for a link to your site. However, if you already provide a valuable service to a business, they’ll be more inclined to link back to you as you’ve already developed a business relationship with them.
Additionally, many businesses already have a partner page to showcase who they do business with. If they’re not linking to your site already, this should be an easy task and a quick way to get a credible white hat backlink to your site.
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Get Credit Where Credit Is Necessary
This means that you can ask for credit for your work where necessary or due.
For example, you may provide a glowing testimonial for a vendor, but they aren’t linking to your site. Or if you own a successful blog, it may point to a finding published by your business and fail to provide a backlink.
In both instances, your business should receive a backlink in both instances, as you’ve provided a service. Ask current customers who reference your brand or current businesses you work with that mention you in any capacity on their sites to provide a backlink.
Additionally, if you find a business referencing your original research, it will also give you a backlink. Set up Google Alerts or a similar tool to find websites mentioning your business. You’ll receive an email notification whenever a website mentions your business name.
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Leverage Brands And Influencers To Share Your Products Or Services
At this point, search for a blog niche or influencer within your industry to do a review of your product or service. Immediately, you find the right blog niche or influencer to support your brand. You send them your product or provide the service free of charge in exchange for a review.
Or, if you have a larger budget, you can also pay macro-level influencers to give their honest feedback. Then, have the blog or influencer link back to your product or service.
Additionally, you may provide a blog or influencer with an affiliate link. Each time a potential customer clicks their affiliate link, they’ll receive a commission. The commission may come from simply clicking the affiliate link or if the consumer actually makes a purchase.
This link-building activity requires more effort on your behalf; however, it also sends higher-quality traffic. This traffic is already qualified, knowing they’re interested in your product or service, which leads to higher conversion rates.
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Create Engaging Visual Content
Why is visual content a top priority for marketers? because it is easily seen and shareable. Whether you’re creating an infographic or any other type of visual, it’s an easy way to increase the chances of your content being shared. And, you’ll get a quality backlink to your site.
However, almost 41% of marketers said original graphics (e.g., infographics, illustrations) help them achieve their marketing goals. And 52% of marketers said visual content is very important in their marketing strategy.
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Publish Original Content.
The more informative your content is, the more likely it will be shared. You can become a trusted content-sharing source by leveraging your expertise and original research. Every time a consumer, blog, or business mentions your research, you’ll receive a white-hat backlink.
When considering why and when people share content, you must consider the psychology of content sharing.
A recent study found that 94% of respondents said that they carefully consider how the information they share will be useful to the recipient.
In the same study, nearly half of the respondents reported sharing content because it allows them to inform others of products they care about and potentially change opinions or encourage actions.
This helps improve your prominence, which ties back to Google rewarding you with improved search rankings, leading to more organic search traffic.
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Build A Useful Free Tool
Building a free tool or a light version of your solution is an effective way to build quality backlinks. It can also drive potential leads. For example, Adobe offers free or “lighter” versions of several of its tools, such as Adobe Acrobat Reader and Adobe Photoshop Express. These allow users to preview the tool’s capabilities and may encourage them to convert to paid users in the future to maximize its software.
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Publish Ultimate And Step By Step Guides
As the name suggests, ultimate guides are the “ultimate” resource on a designated topic. The word “ultimate” suggests you have the best, most in-depth current knowledge on the subject, drawing consumers’ attention to want to learn more.
A step-by-step guide, in theory, provides an easy way to learn how to do something. Consumers favor ease and simplicity, which a step-by-step guide aims to accomplish. Both these types of guides can help a business build its backlink profile.
For example, if you’ve written an ultimate guide to digital marketing, a writer may reference one of your points in a blog post about affiliate marketing.
FAQs
How do you get valuable backlinks to a website?
8 concrete ways to build high-value backlinks
- Create unique content.
- Do keyword research.
- Go after competitor links.
- Make friends with other sites.
- Offer to give testimonials.
- Write guest posts.
- Get on review sites.
- Create a strategy.
Do backlinks help SEO?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
How much is a backlink worth?
Surprisingly, you can expect the price of link building to vary a lot, in a range between $100 and $20,000 per month, based on the quality and volume you are looking for. The range would probably confuse you.
What is the fastest way to get backlinks for a website?
How to Get Backlinks
- Find Backlink Opportunities with Top Referral Sources.
- Use outbound links to form partnerships. Use Google Search Console Reports to get backlinks.
- Spy on your competitors.
- Find Broken Links to Build Backlinks.
- Create High-Quality Content That’s Link-Worthy.
- Publish a Skyscraper Content.
