Have you heard of Facebook page analytics before? Do you know the meaning of Facebook Analytics? Facebook Analytics is a robust tool that lets marketers explore user’s interactions with advanced goal paths and sales funnels for Facebook ads.
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Facebook analytics tells who your audience is and how they are interacting with your page. If your business is using Facebook you need to be using Facebook analytics.
Facebook Page Analytics
Facebook Analytics is a powerful platform (with a mobile app version) that rivals Google Analytics, it helps advertisers understand the entire journey of users they are targeting across the suite of Facebook channels, including desktop, messenger, and more.
While Facebook Analytics is enormously valuable it can be a challenge to set up and understand, if you are new to Facebook advertising you might think that posting a few fun and well-designed sponsored posts will help your brand gain recognition and followers.
If you are a marketer or a business owner, Facebook needs to be an essential part of your social media marketing efforts; this social media channel has remained the largest social media platform in the world with 2.6 billion active users as of this year according to Statistic.
By creating a Facebook post without tacking and analyzing any metrics you could be missing out on opportunities to increase engagement and boost sales funnel success.
How to use Facebook Analytics
Follow these steps to get started with Facebook Analytics:
Set up your page: no setup is required to use Analytics by itself, for the best results you should at a minimum set up the Facebook pixel on your website. You should also have some knowledge of Facebook Business Manager. In addition, you may want to set up the following data sources:
- Android app.
- IOS app.
- Facebook SDK for JavaScript web app.
- Groups.
Visit facebook.com/analytics to get started.
Get familiar with Analytics: before you take any further steps you have to start getting familiar with the functions available in Facebook Analytics. When you log in here’s what’s available:
- Overview: click this tab to get your page’s highlights, you can customize it to include filters.
- Active users: get data on how many unique users which are also called active users are using your product.
- Revenue: Log events to measure revenue when you log events you can see purchase data’s.
- Funnels.
- Retention.
- Cohorts.
- Breakdowns.
- Journeys.
- Percentiles.
- Events.
- Event debugging.
- Overlap.
- Lifetime value.
- People.
Facebook offers a demo account that can help you understand these tools.
Determine and add applicable filters: Now that you understand what’s available, determine and add applicable filters accordingly. Here are some examples of filters:
- Last 28 days people who live in the united states.
- Last 14 days- people who live in Italy and have initiated checkout.
- Last 90 days-Instagram profile followers.
