Digital Marketing can be defined as any online marketing effort or assets. Examples of digital marketing are email marketing, pay per click advertising, social media marketing and even blogging. All these I listed are great examples of digital marketing because they help introduce people to our company and convince them to buy pour products and services.
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What is Digital Marketing?
Digital marketing, online marketingband internet marketing is all big deal these days. If you notice, internetusages have doubled in the past few decades and this has affected how goodsproducts are purchased. It has also affected how people interact with eachother also.
Below are some of the most common digitalmarketing assets and strategies business. People also make use of them inlocating people online.
Digital Marketing Assets
Do you know that everything can be digitalassets? Digital marketing simply needs to be a marketing tool that you usewhile you are online. Some people do not know or realize how many digitalmarketing they possess. Below are some few examples.
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- Pages of social media
- Online products or tools like calculators,interactive content and calculators.
- Written contents like blog spot, eBooks, productdescription and testimonials
- Pictures or images
- Videos like video ads and product demos.
- Website of yours
- Branded assets like logos, icons and acronym.
As we all know, this list justscratches the surface. Majority of digital markets will fall into one of allthese categories, but I can assure you that clever marketers are constantlycoming up with new ways in which they reach with customers online, that is whythe list keeps growing every day.
Digital Marketing Strategies
The list of digital marketing isbeing updated every day, but below are some most used strategies by businesses.
The pay per click advertisingcovers any types of digital marketing that you can ever think of. It coversdigital marketing where you pay for every second user who clicks for an ad. Forinstance, Google ad words is form PPC advertising and it is called “paid searchadvertising” and we will also be looking to that also. Another example is PPCadvertising and it is called “paid social media advertising” we also be lookinginto that as well.
Paid Search Advertising
Google, bling and the rest willallow you to run text ads on their search engine pages. This method is one ofthe best ways to reach customers who are searching for products or serviceslike yours.
The rest on the list are
- Search Engine Optimization (SEO)
- Paid Social Media Advertising
- Social Media Marketing
- Conversion Rate Optimization (CRO)
- Content Marketing
- Native Advertising
- Email Marketing
- Affiliate Marketing
Does Digital Marketing Work
Many people have been asking thequestion if digital marketing works and I think they are supposed to know theanswer to that. Digital marketing is a great option for business. Digitalmarketing can be used in growing all kinds of businesses. You can grow shopsfrom local to international and that is the beauty of digital marketing. If youare able to figure it out, you can use digital market in targeting anybodyonline.
How Do I Get Started?
Asking yourself on how to getstarted is a very good question. Getting started with digital marketing is aneasy thing, but most people still find it hard. Some online advertising platformmakes it easy for you to sign up and create your first campaign. Below are somefew keywords that will be helping you if you are a beginner for severaldifferent digital marketing strategies.
- Paid search advertising
- Search engine optimization.
- Paid social media advertising.
- Social media marketing.
- Conversion rate optimization.
- Content marketing.
- Email marketing
If you are able to do more research on the keywords I listed above, it will help you better on getting started with digital marketing.